2026 Advertising and Customer Acquisition Costs Under U.S. GAAP
This course covers the accounting rules for advertising costs and for costs tied to acquiring and fulfilling customer contracts. It explains when advertising costs must be expensed and when certain sales and contract-related costs (e.g., commissions, onboarding, and setup) can be capitalized and amortized over time. You’ll learn how to evaluate different types of costs, apply the criteria for capitalization, determine the proper amortization pattern, and assess whether an impairment loss is needed if expected recoveries change.
Learning Objectives
Upon completion OF chapter 1, you will be able to:
• Identify the types of advertising costs that must be expensed under U.S. GAAP
• Determine when direct-response advertising costs can be capitalized
• Differentiate between production costs and communication costs in advertising activities
• Recognize the disclosure requirements related to advertising expenses
Upon completion of chapter 2, you will be able to:
• Identify costs that qualify for capitalization as costs to obtain or fulfill a contract
• Differentiate between costs that must be expensed immediately and those that can be capitalized
• Determine the appropriate amortization methods and periods for capitalized contract costs
• Identify indicators that capitalized contract costs may be impaired
To complete this course participants need to: Read the material provided and answer chapter review questions, successfully complete the qualified assessment with a minimum of 70% accuracy to receive your certificate.
A course evaluation form is provided for your feedback, upon course completion. Participants have 1 year from the date of purchase/enrollment to complete this course
Our Refund policy can be found at: https://cpeprime.com/cancellation-and-refund/
